British, Handmade Jewellery from London Road

Our Story

Behind London Road is a third-generation family brand, run by a brother and sister team, Ed and Suzanne.

Our distinctive collections pay homage to the excitement, colour and diversity of London. Named after some of London’s most vibrant areas.

“British creatives are at the core of the brand’s identity, we try to keep as much of our production in the UK as possible.”

Our Aim

With a changing jewellery market and the gold price rising, the aim for London Road is to fill the void between branded silver plated or vermeil and more traditional 18ct gold jewellery.

We believe a solid gold hallmarked piece of jewellery to be more timeless, and a future heirloom.

We make keenly priced, fashionable, and highly wearable collections of diamond and gem-set jewellery.

Our Product

Designing and manufacturing is done in-house.

We are proud to have talented pattern makers and goldsmiths who create collections from sketches to produce a quality product.

Each collection takes three months to fully develop. We use a range of techniques from Computer Aided Design to experimenting in Silver first to allow more fluid, organic designs.

Our Promise

Our focus is creating pieces which are on-trend and offer value for money at affordable price points.

Once a design idea has been tested and agreed, Ed and Suzanne work closely with the production team to figure out the most cost-effective production possible.

All our items are thoroughly quality checked before they’re posted out to you.

Our Lifecycle

Every product is designed to a high quality to ensure it will last you as long as possible.

However, there can be general wear and tear over time, depending on how it’s worn.

We offer a repair service for all your London Road jewellery to guarantee you can keep wearing it for as long as possible.

There may be a small charge to cover any material costs and for the time and craftsmanship of our experienced jewellery makers.

Our Impact

As a proud British company, we do all we can to keep our business in the UK and keep our carbon footprint as low as we can to protect this world.

Many of our products are manufactured completely in the UK and made from recycled gold.

 Our products have their stones set, are polished, and hand finished locally by our craftsman here in London.

The workshop is next door to our office where we pack up the orders and post them out to you, minimalizing our carbon emissions.

Our Aim is to be us 100% recyclable packaging and have a paperless dispatch system.

Our Gems

London Road Jewellery guarantees that it only uses conflict free diamonds from suppliers who are trading within the Kimberley Process.

In 2003, The Kimberley Process was set up by Governments of the world to enable the purchase of guaranteed conflict free diamonds, by controlling the flow of rough diamonds through a certification scheme which documents shipments of rough diamonds.

The United Nations describes conflict diamonds as rough diamonds which are used by rebel movements to finance their military activities.

Conflict Free diamonds are purchased from legitimate sources which are not involved in the funding of armed conflict.

All our coloured Gemstones are also mined and sourced ethically. They are carefully hand picked to ensure you get the best.

We never use lab – grown diamonds, only using natural gems.


Portobello Lattice – Influenced by the intricate vintage iron work found on some of London’s finest houses in and around Portobello Road, the new Lattice collection includes elegant diamond-set pendants with matching earrings in yellow or white gold.

Portobello Starry Night – Comprising stars and moon set with especially cut rose cut diamonds, finished with black rhodium, and gold 3D and open framed star and moon pendants, earrings and bracelets. The inspiration for this was from a beautiful vintage star brooch.

Bloomsbury Cocktail – Created around a non-calibrated oval shape, gems are specially cut into long thin ovals to reflect the current appetite for large rings. Set into yellow gold they have a lightweight frame to keep the gold cost reasonable and highly polished bezels to create a more dramatic look.

Bloomsbury Tassel – Sparkling strings of black diamond beads and the use of Tassels in the fashion world were the inspiration for the Portobello black diamond Tassels. Stockists so loved the Tassel look, London Road then took inspiration from the 1920’s long sautoir necklace and created 34 inch long Tassel necklaces in garnet, labradorite and black onyx for the Bloomsbury collection.

Kew Bugs – (as additions to the organic Kew leaf collection) Featuring butterflies, bees and dragonflies set with black diamonds and finished with black rhodium plated wings.